Step Back In Time

One of the oldest continuously operated businesses in the United States; our store dates back to the 1820s. Williams & Sons was the primary general store in town, serving the needs of the towns residents for over two centuries. Our store has evolved over the years into the quaint and charming gift store that you see today.

Nestled in the beautiful Berkshire Hills of Massachusetts, we are so thankful to be a part of a community that has been warm and welcoming for generations. Experience a rich history of culture, art, music, and fine dining while surrounded by stunning natural beauty. We are so grateful to be part of this special place—and to share it with all of you!

We sell an assortment of gifts and souvenirs, perfect for bringing home to your friends and family or keeping for yourself. You'll find jams, jellies, honey, teas, "penny" candy, candles, post cards, soaps, Baldwin Extracts, Norman Rockwell items, puzzles, all things Berkshire County and so much more in an old-fashioned country store....